AGENDA.
EVENTS AREA
15 FEBRUARY
SATURDAY
9.30 am
Welcome Breakfast by Fashion Sfera
Private event – By invitation only
Buyer Lounge
10.00 am
Business opportunities and keys of accessing the lingerie market in CIS and Eurasian countries
Speaker: Maria Peterson – Fashion Sfera
English language workshop with simultaneous interpreter in Italian
Private event – By invitation only
Workshop Area
12.00 pm
Press Conference Immagine Italia & Co.
Underbeach presents the plans for the two-year period 2025/2026 of the two leading events in the Lingerie and Beachwear segments, now European references: Immagine Italia & Co. and Maredamare
Workshop Area
12.30 pm
International Top Buyers Welcome Cocktail by INTIMAGroup
Private event – By invitation only
Buyer Lounge
1.00 pm
Collective Fashion Show
On stage: Acquadicocco, Annette Lingerie, Antigel, Amadine, Calida, Chantelle, Gary, Lise Charmel, Mey, Oscalito, Valege Lingerie Paris, Simone Pérèle
Fashion Show Area
2.30 pm
Join the Bra Fitting Revolution to triple your sales
A workshop designed to share the secrets of the world’s top performing lingerie stores – expert bra fitting
English language workshop with simultaneous interpreter in Italian
Workshop Area
5.00 pm
It’s Italian Lifestyle O’clock
Elegance, innovation and tradition: the Consorzio ILB brands recount a day of Italian style and creativity
On Stage: Amadine, Annette Lingerie, Boglietti, Caramì, Clara, Girardi, Isa Belle By Samo Gabrscek, Madiva, Oscalito, Paladini, Pierre Mantoux, Sangiacomo, Verdiani
Fashion Show Area
7.30 pm
Stelle Best Shop Awards 2025 Event
Private event – By invitation only
16 FEBRUARY
SUNDAY
9.30 am
Welcome Breakfast by Cyl Moda Íntima
Private event – By invitation only
Buyer Lounge
11.00 am
Communicate to Connect
Combine Online and Offline to speak your customers’ language
Speaker: Giacomo Bramucci – President of Federmoda Marche Confcommercio, owner of the Shop “La Casa del Costume”
Italian language
Workshop Area
1.00 pm
Collective Fashion Show
On stage: Acquadicocco, Annette Lingerie, Antigel, Amadine, Calida, Chantelle, Gary, Lise Charmel, Mey, Oscalito, Valege Lingerie Paris, Simone Pérèle
Fashion Show Area
2.30 pm
How to choose the right product range for Bra Fitting
A workshop designed to explain how the product and size range you need as an expert bra fitter will change and to help you buy the right bras
English language workshop with simultaneous interpreter in Italian
3.30 pm
10th Anniversary ISM
Private event – By invitation only
Buyer Lounge
3.30 pm
The Green Show
On stage: Ecofuture, Fraly, Hanro, Mey, Organic Basics, Oscalito, Sans Complexe Paris, Sofiaman
Fashion Show Area
5.00 pm
Marketing and Social to innovate the shop
Speaker: Massimiliano Alvisi – Shop Survivor
Italian language
Fashion Show Area
17 FEBRUARY
MONDAY
9.00 am
Goodbye Breakfast
Meetings between companies and organizers
Private event – By invitation only
Buyer Lounge